Everyone operating in business needs to understand how they should be using both influence and persuasion to make an impact, deliver outstanding results and really get ahead. This brand new edition of How to Influence, is structured into three easy-to-access sections that will show you how to create willing allies across your organisation, turn potential crises into career defining opportunities, turn disagreement into consent, win key battles without fighting, push your agenda forward with authority, achieve more and stay in control. Author Jo Owen is highly regarded as a world-leading expert in business practise and skills.