Thisbook stands out from the crowd in providing a fresh original perspective on therelatively underexplored area of a leader's reputation.Reputation is aconsequence of everything you say or do and no other tangible or intangibleasset is worth as much as your reputation or has such a positive or detrimentalimpact on your career. Many studies revealthat we care more about what other people think about us than we do about whatmay have actually happened in reality, and yet there is so little written aboutthe subject.This book gets to grips with how our reputation is formed in thereal world and what really makes the difference in winning a good reputationand in losing a good reputation.Th uncovers the impact of the 'secret vocabulary' used in organizations toshape reputations, and offers tips and advice about how to take control andmanage your reputation, and how to develop a personal brand to shape yourfuture career direction with integrity and authenticity.DrRichard Ford is one of the UK's leading leadership coaching and assessmentpsychologists, who has helped hundreds of senior leaders and potential leadersto develop successful careers, and now Dr Ford shares 35 years of learningabout what really happens to help you achieve career success.