Discover the philosophy behind the most creative minds in advertising and beyondDrawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, Predatory Thinking represents a lifetime of wisdom learned at the creative cutting edge. Dave Trott, 'A brilliant advertising copywriter and a great team leader.His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine.Genius' – Sunday TimesPredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business.It is the philosophy that has underpinned Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. This thought-provoking book is a must-read for anyone seeking to boost their creativity and gain a competitive edge in advertising, marketing, and beyond.