For undergraduate principles of marketing courses. Everything students need to know to develop their ‘management sense’ and be successful Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations.The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today’s employers.Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn’t - with the ultimate goal to help students be successful in their careers.