Both a serious academic text and an intriguing story, this seventh edition reflects a significant update in research, theory, and applications in all areas.It presents a comprehensive view of the historical development of learning theories from behaviorist through to cognitive models.The chapters also cover memory, motivation, social learning, machine learning, and artificial intelligence.The author's highly entertaining style clarifies concepts, emphasizes practical applications, and presents a thought-provoking, narrator-based commentary.The stage is given to Mrs Gribbin and her swashbuckling cat, who both lighten things up and supply much-needed detail.These two help to explore the importance of technology for simulating human cognitive processes and engage with current models of memory.They investigate developments in, and applications of, brain-based research and plunge into models in motivation theory, to name but a few of the adventures they embark upon in this textbook.