A new generation of video standards promises lossless storage of digital objects for future generations.Jimi Jones and Marek Jancovic document the development and adoption of JPEG 2000, FFV1, MXF, and Matroska while investigating the social and material aspects of their design and the forces driving their journeys from niche to ubiquity. Drawing on interviews with archivists and developers, Jones and Jancovic reveal the archive as a dynamic space where deeply entrenched social practices produce disagreements but also resourceful collaborations.They contrast the unprecedented rise of archivist-driven standardization and controversies around non-standard technology with the historical dominance of the film and broadcast industries.Throughout, the authors clarify the role of tech companies, software developers, film pirates, hackers, and other players with poorly understood roles in the process. A timely look at the state of audiovisual preservation, The Future of Memory provides a history of recent innovations alongside a snapshot of a field in the midst of profound technological change.