‘Fascinating’ Guardian‘Brilliant’ Evening Standard‘Electrifying’ Financial Times‘So interesting I literally couldn’t put it down’ Sunday TimesWe are living in an age of heightened individualism.Success is a personal responsibility. Our culture tells us that to succeed is to be slim, rich, happy, extroverted, popular – flawless. The pressure to conform to this ideal has changed who we are.We have become self-obsessed. And our expectation of perfection comes at a cost. Millions are suffering under the torture of this impossible fantasy. It was not always like this. To explain how we got here, Will Storr takes us on a journey across continents and centuries.Full of thrilling and unexpected connections between history, psychology, economics, neuroscience and more, Selfie is an unforgettable book that makes sense of who we have become.