Why did a rural dialect from the heart of Norwegian farm country win a national dialect popularity contest?What were the effects of this win, and what has happened to the winning dialect since?A Winning Dialect tells a story of linguistic and cultural transformation in the rural district of Valdres, Norway.It shows how lifelong residents have adapted to changing social, economic, and political circumstances – particularly the shift from family farming to tourism development – and how they have used local linguistic and cultural resources to craft a viable future for themselves and the places their ancestors have called home for centuries.Once stigmatized as poor and uneducated, the distinctive dialect of Valdres now holds a special place as a valuable part of Norwegian national heritage, as well as a marker of local belonging.Based on two decades of research and fieldwork, A Winning Dialect considers how a traditional dialect is transformed – linguistically and culturally – as it is put to new uses in the contemporary world.