Encouraging a collaborative and thoughtful approach to the wicked problems facing higher education (HE), this book is a showcase of pioneering educators who believe that well-designed education is good for everyone - learners, teachers, education administrators, the learning organisation and the world. Through case studies, thought pieces and practical advice, this book takes a fresh look at the application of Design Thinking and Service Design in a variety of university contexts.Human-centred design perspectives show up the fact that decades of rhetoric about student-centred learning have often left the student still effectively marginalised from change processes.The reader will encounter ample tools and techniques of design and co-creation that can enhance the student experience, from applicant to alumnus.More importantly, the book sets out, in actionable ways, how we can make our universities more effective at supporting students for success, and to become places where people are more empowered to make those changes.University academics, learning support staff, managers and professional staff, as well as HE policy makers and professional bodies, will appreciate this clear and practical guide to exploring service design in the new context of education.