The incisive guide of how to effectively invest in real estate and REITs In Real Estate Rules: The Investor's Guide to Picking Winners, Avoiding Losers in Listed Property, celebrated real estate investor Harm Meijer delivers a startlingly insightful and eye-opening roadmap to successful property investment.This book explains the golden rules of investing in European real estate companies, including Real Estate Investment Trusts (REITs).It's full of real-world examples and anecdotes drawn from the author's long and storied career in the industry.Real Estate Rules contains: Robust tools for making informed investment decisions and staying clear of the "vicious downward spiral of doom"Understanding market cycles and mastering the art of acting contrarian during downturns to maximize your investmentHow macro drivers, central bank moves and government stimuli can be game changers for real estate marketsTechniques for assessing the management's value creation and its alignment with shareholdersInsights to ensure a solid capital structure and avoid leverage traps in downturnsAdvice on how to navigate the European stock markets with its unique challenges for Real Estate Investment TrustsReal-world case studies illustrating these principles in action, highlighting key lessons for investors You'll also learn why acting on conviction, thorough research, strong relationships, and most importantly, trust are key to achieving lasting success.Perfect for Real Estate Investment Trust investors, people interested in investing directly in individual properties, and other market participants, Real Estate Rules is also a must-read for anyone involved in the real estate industry looking for an insightful investor perspective on the sector.