The music industry as you've never seen it before – from the bottom. Music. We all love it. We can't live without it! But what exactly is it? Why is it so awesome? And who are the mysterious figures who create it, perform it and keep us all stocked up with the good stuff?What's it really like to be in a band and just how bad is the music industry? In his new book, rock'n'roll underdog James Kennedy takes us on a tour through the hidden lives of the every-day musician – this isn’t hotel room trashing but how 99% of musicians live in the real world.Blowing away the usual mythologies and pulling no punches, Loud Medicine is a rough and ready rollercoaster ride – OK, transit van ride – into the secret world of the modern day musician. It’s also an exposé of music’s many enemies, a manifesto for change and a love letter to everyone’s favourite medicine.There will be rants, dramas, a cast of dysfunctionals, big ideas, industry scam shockers, truth-bombs, f-bombs, the likely crucifixion of a beloved music icon or two – and yes, of course, there will be road stories.So come and squeeze in amongst the drum cases and warm beers, and let’s hit the road!