In the White Smoke project by Hexaplex man and machine engage: the audience engages a world of color codes and names. On the eve of the information era, White Smoke lays down poetic and semantic tensions between man and machine!White Smoke encourages the audience to enter the information society with human, poetical effort!The publication contains a text by Audrey Samson (new-media theorist) explaining the evolution of colour experiences from the perspective of new media. Freek Lomme (Onomatopee) describes the cultural poetry of White Smoke. To finish the sum, there’s also a conversation between Hexaplex and Steven Pemberton (W3C) about the history of web colours + much White Smoke!u