For business owners who are frustrated by the weak marketing of conventional copywriters, Wes Azzaidani offers a new category of copywriter called the Kaizen Copywriter System. Unlike conventional marketers that populate the internet, Wes's system doesn't rely on perishable formulas and instead uses his Lean background to write copy laser-focused on making sales. As a former MBA consultant in the Seattle tech world, he developed a deep understanding of linguistics and business storytelling that makes products "stick" in the minds of customers. Wes uses this knowledge as the fertile soil to grow a narrative that helps customers see your product as the best solution to their problem.