An instant Top 10 UK bestseller Shortlisted for Lifestyle & Illustrated Book of the Year at The British Book Awards 2025 With an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman, has turned the baked potato into an artform – and he’s only too happy to teach those of us who can’t make the potato pilgrimage to his van the secret of a good spud.We're talking next-level baked potato mastery here. Featuring 40 recipes for delicious baked potato combos and various spin-off dishes, this book is more than just recipes – it's a lifestyle.It's about embracing the humble spud and unleashing its full flavour potential.Whether you're a seasoned SpudFan or a curious newbie, this book will have you baking up a storm. Recipes include: Lebanese chicken shawarma, the currywurst jacket, chorizo shakshuka, pizza loaded potato skins, poutine-style cheesy spuds and many more… Featuring: The definitive baked potato cooking methodSpud trivia (did you know potatoes can grow in space?)Spudtastic jokes (so cheesy, they're gouda!)SpudFacts (did you know eat 375 million tons of potatoes a year)