Now a major film streaming on NETFLIX‘I couldn’t turn the pages fast enough.A tour de force.’ – Patrick Radden Keefe, award-winning author of Empire of Pain'Everyone should read this book' - Sheelagh Kolhatkar, author of Black EdgeJohn Kapoor had already made a small fortune in pharmaceuticals when he developed a highly potent fentanyl-based painkiller that was as addictive as it was effective.Desperate to make the most of his new drug, he brought together an ambitious, persuasive and relentless group of young recruits who were willing to do anything to profit from this seemingly life-chanigng medicine. This is the inside story of hustlers turned millionaires and a shocking exposé of how opioids entered the national bloodstream. 'A fast-paced and maddening account' - The New York Times Book ReviewPreviously published as The Hard Sell