Matrix instacure build a bond shampoo infused with citric acid and squalane to strengthen damaged hair from the inside, while soften & smooth hair on the outside. The shampoo is suitable for colour-treated and highlighted hair. Professional grade rinse-out formula tested and approved by hairdressers. Packed with one billion bonds In every bottle to fight damage. A luxurious pink liquid cream that creates a super caring, dense & generous foam to gently cleanse hair. Easy to apply, spread & rinse. Fragrance notes includes juicy lemon mergers with the lemon blossom, as well as peony, and fig for a premium twist, and rests on a bed of amberwood and musks. *No animal derived ingredients or by-products.