This brand new edition walks students through the full video production process, from inception of idea to final distribution.Concentrating on the techniques and concepts behind the latest equipment, the book demonstrates the fundamental principles needed to create good video content on any kind of budget.Interviews with industry professionals provide insights into how the field really works and over 300 full color images of onsite work demonstrate how to achieve the techniques discussed. Ideal for students, the new edition features fully updated information on the latest DSLR and cinema cameras, LED lighting, digital distribution and much more.