This fascinating book explores how some of Britain?s leading companies failed, through a variety or mechanisms, against the backdrop of a declining national economy.IICI was for decades Britain?s biggest manufacturer and exporter; GEC was Britain?s biggest employer; and over half of the cars in the UK were once made by Morris Motors.Courtaulds dominated global cloth production and produced the first manmade fibres; BSA was the world?s biggest producer of motorbikes; and de Havilland produced the first jet-engined fighter and passenger plane.But from the 1960s through to the 1990s, these and other illustrious British companies collapsed, taking with them nearly 200 years of industrial pre-eminence, as if Amazon, Google, Fac, Apple, Toyota, VW and Samsung all buckled overnight.Why? The answers might surprise you. It?s not because of the Chinese industrial revolution.Nor did Britain fall from the number one spot; it lost that over 120 years ago.This book explains what happened, and reflects on Britain?s wider industrial legacy.