The pitch is the absolute essence of modern business.Ideas are the most valuable commodity in the modern economy and it is human skill which develops them.However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions.A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power.It is business, but it is also theatre. Part inspirational manual for business, part guid to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors.Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.