The groundbreaking international bestseller that will help you fulfil your true potential.The Element is the point at which natural talent meets personal passion.In this hugely influential book, world-renowned creativity expert Ken Robinson considers the child bored in class, the disillusioned employee and those of us who feel frustrated but can't quite explain why - and shows how we all need to reach our Element.Through the stories of people like Vidal Sassoon, Arianna Huffington and Matt Groening, who have recognized their unique talents and made a successful living doing what they love, Robinson explains how every one of us can find ourselves in our Element, and achieve everything we're capable of.With a wry sense of humour, Ken Robinson shows the urgent need to enhance creativity and innovation by thinking differently about ourselves.Above all, he inspires us to reconnect with our true self - it could just change everything. 'The Element offers life-altering insights about the discovery of your true best self' Stephen R.Covey, author of The 7 Habits of Highly Effective People'A book that lightens and lifts the minds and hearts of all who read it' Susan Jeffers, author of Feel the Fear and Do It Anyway