The Sony a7 III body is a full frame mirrorless camera for professional, enthusiast photographers and videographers alike. It features a newly developed 24.2 megapixel full-frame CMOS back-illuminated sensor for incredible sensitivity and dynamic range. The a7 MKIII also includes improved AF speed, precision and tracking performance with 693 phase-detection AF points and up to 10 frames per second shooting. The ISO can be extended to an amazing 50 to 204800 (stills) and the new battery allows shooting of up to approximately 710 photos. 4K video is also included along with improved Fast Hybrid AF for movie recording. We love this camera for its best in class video performance and excellent all-round application for stills. Back-illuminated 24.2MP full-frame sensor The 35mm full-frame Exmor R CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI. Enhanced image processing system A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The 7 III also supports 14-bit RAW output even during silent shooting/continuous shooting. Wider, faster AF performance An evolved image processing system and 9 camera AF algorithms optimised for the 7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The 7 III also autofocuses reliably down to EV-3 brightness. New AF-ON button and multi-selector The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you wont miss great chances to shoot moving subjects. Eye AF now supporting AF-C Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The 7 III supports Eye AF for A-mount lenses mounted via an adaptor. Comprehensive AF...