When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
Whsmith.co.uk

Cambridge University Press Later : The Neurophysiology Of Decision-Making

Whsmith.co.uk

Cambridge University Press Later : The Neurophysiology Of Decision-Making

Why is deciding to do something sometimes so slow and difficult?How do we make decisions when lacking key information?When making decisions, the higher areas of the brain deliberately suppress lower areas capable of generating much faster but ill-considered responses while they develop ones that are more sophisticated, based on what can be gained in return.In this engaging book, the authors explore the increasingly popular neural model that may explain these mechanisms: the linear approach to threshold ergodic rate (LATER).Presenting a detailed description of the neurophysiological processes involved in decision-making and how these link to the LATER model, this is the first major resource covering the applications in describing human behaviour.With over 100 illustrations and a thorough discussion of the mathematics supporting the model, this is a rigorous yet accessible resource for psychologists, cognitive neuroscientists and neurophysiologists interested in decision-making.

from £41.39
Seller: Whsmith.co.uk

Latest products

By Continuing to use this site you confirm, your consent to us and our partners collecting data from you, using cookies to serve personalised ads, tailoring content to you and optimising the site itself. You can learn more about the collection and use of your data and to change your preferences at any time by seeing our Privacy Policy and Cookie Policy.
Accept