This book calls for those interested in robust construction research to embrace ethnography – in all its forms, including rapid ethnographies, ethnographic-action research, autoethnography, as well as longer-term ethnographies. The diversification of ethnographic approaches, as well as ethnographers, will lead to rich insights that can advance the industry theoretically and practically.We share experiences, key considerations and recommendations from leading construction ethnographic researchers from around the world to provide discussion, reflection and understanding into doing ethnography in the construction industry. This book is aimed at academics, students, consultants, editors, reviewers, policymakers, funders and others interested in robust research in the construction industry and built environment but will also be useful for those undertaking research within organisations in other industries.