Oral-B has gone above & beyond to create a brushing experience that's in a class of its own. Beyond purely an advance in technology to incorporate world-class engineering - enabling the most thorough gentle and quiet clean of your life. Beyond design to craft a genuine object of desire - creating a sleek look reserved for the most sought after technology. Sure when you go from a manual brush to power - it upgrades your clean. But when you go from electric brushing to iO it goes beyond the ordinary to become a truly extraordinary experience that you will see hear and feel differently.