
The Right Way to Win shows you how to do well while doing good.It gives readers the tools and techniques for fixing and enforcing ethical behavior.These same methods drive long-term business success.Short, practical, and fun-to-read, the book shows readers how to: -Make defensible ethical decisions, build consensus, and counter adversaries; -Implement and sustain ethical decisions by driving individual accountability; and -Navigate crises and cutting-edge issues where reputational risk soars.The Right Way to Win appeals to general readers, business and professional-school students, employees and executives, and managers overseeing leadership development and corporate training.Visit TheRightWaytoWin.com to learn about online course materials, continuing professional education credits, and ethics training and certification.