A rose by any other name would smell as sweet-but would a company by any other name sell as well?That's the million-dollar question behind every brand!More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person.Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more.Packed with fun facts, fascinating sidebars, and featuring TIME content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills.The Reader's Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking.Check It Out! offers print and online resources for additional reading.Keep students reading from cover to cover with this captivating text!