Our iconic Matte Lipstick is now bigger and better- with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues. From iconic to new. MORE COLOUR with full coverage, pigment rich payoff in our inclusive range of Artist approved shades. MORE COMFORT with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips. MORE WEAR with 12 hours of colour from this long-lasting lipstick. BENEFITS 12 hours of colour true wear Conditions and nourishes lips Organic cocoa and shea butter for all-day moisture Comfortable formula Non-feathering and non-bleeding, 12 hours Non-flaking and non-fading, 12 hours PRO TIP Prep lips with PREP + PRIME LIP before applying colour. Define lips with Lip Pencil or layer on Lipglass for a high-shine finish.