When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
Whsmith.co.uk

Springer International Publishing AG Designing Luxury Brands : The Art And Science Of Creating Game-Changers

Whsmith.co.uk

Springer International Publishing AG Designing Luxury Brands : The Art And Science Of Creating Game-Changers

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology.The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure.The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns.Game-changing and unique features of successful luxury brands are decoded.Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

from £64.39
Seller: Whsmith.co.uk
Buy Now
Springer International Publishing AG Designing Organizations For The Betterment Of Society : The Ethic-Aesthetic Scaffold
from£32.19
Springer International Publishing AG Ai In Learning: Designing The Future
from£32.19
Springer International Publishing AG Fundamentals Of Planning And Designing Sustainable Post-Disaster Shelters
from£64.86
Springer International Publishing AG Subject-Oriented Business Process Management. Dynamic Digital Design Of Everything – Designing Or Being Designed? : 13th International Conference On Subject-Oriented Business Process Management, S-Bpm
from£50.59

Latest products

By Continuing to use this site you confirm, your consent to us and our partners collecting data from you, using cookies to serve personalised ads, tailoring content to you and optimising the site itself. You can learn more about the collection and use of your data and to change your preferences at any time by seeing our Privacy Policy and Cookie Policy.
Accept